How a Blogger Scaled to $18M Without Ads or Hype
One of my former employers started as a blogger with a loyal niche audience.
Over the course of five years, that platform evolved into an $18M product business, offering books, courses, coaching programs, and events.
Our secret? We stayed focused on one audience. We listened to what they needed next. And we built products that solved real problems—one offer at a time.
We didn’t chase trends. We didn’t rely on paid ads. We created a content and product system that scaled because it worked.
The message got sharper. The products got stronger. And the growth followed.
That’s the kind of sustainable, organic scale I help founders build with the Organic Product Growth System™.
From Coaching Brand to Scalable Product Powerhouse
When I partnered with an established coaching company, they had a loyal following and were delivering coaching and consulting to their clients.
But most of their success relied on custom delivery and internal hustle—not scalable systems.
Over six years, I helped them:
Launch new coaching offers and executive programs
Productize internal training into curriculum and courses
Develop stage content that sells products from keynotes and interviews
Support a founder-led book project to drive thought leadership
Build a content system that feeds directly into offers
By the time I wrapped, they’d grown to more than $27M in revenue, with a product suite and content engine that could scale without constant reinvention.
This work became the foundation of what I now teach through the Organic Product Growth System™.