about us
Strategic Content Support for People Who Don't Have Time to Guess
Led by longtime strategist and editor Katherine Rowley, The Content Shop helps you turn your content into a selling system without burning out your team or doing it all yourself.
Content isn’t fluff—it’s a business asset. And you don’t need a 6-figure Chief Content Officer to get strategic leadership.
At The Content Shop, we act as your fractional content brain, mapping your content to the customer journey, guiding your team, and ensuring that every asset supports your bottom line.
What We Believe
Your content should sell for you—on autopilot.
Systems create freedom. Strategy creates consistency.
Your ideas deserve to be seen and heard—and you deserve to get paid for them.
Hi, I’m Katherine.
With over two decades of experience crafting content that educates, converts, and inspires, I’ve helped scale voices and brands across industries. From designing full-blown content systems to ghostwriting bestselling books, I know what it takes to build assets that actually drive revenue.
Before founding The Content Shop, I led content strategy at companies like HarperCollins, Full Focus, and Southwestern Consulting, and Colliers International—where I led the development of courses, curriculums, sales tools, and media libraries used by hundreds of thousands.
I’ve edited bestselling books for authors like John Maxwell, Eric Metaxas, Don Miller, Jen Hatmaker, and John Eldredge. I’ve also ghostwritten and strategized for thought leaders like Michael Hyatt, supporting brands with voice-aligned, high-impact content across multiple platforms.
Now, I bring that same level of strategy and polish to founders, creators, and growing teams—so your content becomes a true business asset, not just a task list.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!